Stylish South African fashion house Marion and Lindie now features ranges in exclusive Edgars stores.
Think sophistication and class, with an edge !
This is what Designer and Brand manager of Marion and Lindie had to say:
Q: How did you become involved in clothing design and manufacturing?
A: I attended fashion-design school in Croatia, where I fascinated by street fashion. I was also introduced to Japanese design, which led to an interest in folding, draping, and pleating. I completed my studies in South Africa and have worked here for over seven years.
Q: Why has Marion and Lindie been so successful?
A: We have always stayed true to our core values and objectives. Marion and Lindie has evolved with the times, providing a contemporary wardrobe for the fashionable working woman.
Q: How does your team stay abreast of international trends?
A: We focus on being aware of trends without copying them, preferring to create our own interpretation of the latest styles.
Q: How would you describe your target customer?
A: She is somebody who is confident, knows what she wants and is not afraid to try new things.
Q: What is your greatest work-related compliment?
A: That people wear my clothes for many seasons. It's all about creating investment pieces-
gone are the days of disposable fashion.
Q: Who are the celebrities you dress?
A: We do not focus solely on celebrity dressing but rather aim our clothes at influential, fashion-forward women, including editors and stylists.
Q: How do you feel about collaborating with Edgars?
A: It's an international trend for leading stores to house designer brands and we are looking forward to sharing our range with Edgars customers.
Q: What are the hottest trends this winter?
A: Colour and layering. A waterfall cardigan Marion and Lindie's winter2011 range is must.
Below is a sneak preview of what the winter2011 collection looks like and you can see it here !
NB: Marion and Lindie is available at Sandton, Melrose Arch, East gate, V&A and Gateway Edgars stores.
