Monday, August 29, 2011

The September Issue: Spanish Vogue


Guess who graced the cover of Spanish Vogue's September issue? Eva Herzigova , Helena Christensen and Claudia Schiffer look good as new, wearing  Dolce & Gabbana's wildly popular star print.

None of these girls look a day over 30, #HAUTE


Image sourced from: TheHuffingtonpost.com

Thursday, August 18, 2011

The Situation With A&F


Just last week a female customer was banned from A&F (Abercrombie & Fitch) because she had bought too many clothes. This week they offered Jersey Shore Mike ‘’The Situation’’ and the rest of the cast a lump sum of money to stop wearing the brand.
The company released a statement on their website: "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently awaiting a response."

I'm really not a jersey Shore fan but I do know about the show and it's cast members, and I also know that the series has garnered record ratings for MTV, making it the network's most viewed series telecast ever. In 2010, the cast of Jersey Shore was named on Barbara Walters' 10 most fascinating people. The show is watched by millions of people aged from 12 - 34, which would be the same age bracket that A&F targets!


Now there’s a fake Abercrombie website that’s been created and they are currently selling these tees (Pictured below). Is Abercrombie going to do anything about the damage that this might be causing to the brand?

This is rather confusing, and it got me thinking about whether the offer made to the Jersey Shore cast was a serious one, or simply a tongue-in-cheek attempt to gain publicity. But this also got me thinking about how far some retailers would go to protect their brand.


Images sourced from: Huffingtonpost.com


Monday, July 18, 2011

Tom Ford Chooses South African Face.


Born in Mooi River, Kwa-Zulu Natal (South Africa), Candice Swanepoel was raised by her Mother Eileen Swanepoel, with no illusions of one day becoming a super model. However during a shopping trip at a Durban flea market her life was changed when she was spotted by a local modeling scout, Kevin Ellis. Because of her decision to start modeling at a young age, she was forced to drop out of school. She has since become the first South African model to be chosen for Victoria’s Secret Angel campaign and a legitimate supermodel making thousands of dollars for one day’s work.
After signing with Ice Model Management at the age of 15, her career quickly sky rocketed. According to her modeling agency she is noted by advertisers for her ‘’fresh faced, doe-y-eyed innocent features, and an elegance which defies her age’’.  These unique qualities landed her major shows in New York, London and Milan.
Candice’s resume includes walking for Tommy Hilfiger, Dolce and Gabbana, Shiatzy Chen, Sass and Bide, Betsey Johnson, Diane von Furstenberg, Dior, Givenchy and many other designers. She’s also covered VOGUE (Greece and Italia), ELLE (Germany), and OCEAN DRIVE (U.S.), but her biggest campaign would be representing Victoria’s Secret in 2007, 2008, 2009 and 2010 and appearing in the lingerie brand’s  commercials. She was also voted #61 in FHM Magazine’s annual 100 sexiest Women in the world poll.
She made her debut at #10 on Forbes ‘The World’s Top Earning Models list, with estimated earnings of R20.5 million over the past 12 months (2010 – 2011).
There is no doubt that Candice hit the big time after making it as a Victoria’s Secret model, but has made a seamless transition from Angel to high fashion recently. Getting herself out there has paid off, as she has now just landed one of the most coveted jobs in the industry. Being the face of Tom Ford certainly certifies her place in the world of high fashion. And she is looking MIGHTY fine for this campaign, alongside Jon Kortajarena who is a usual with Tom Ford.
Tom Ford’s winter collection is every bit as glamorous as expected, namely the over-the-top furs, intricate embroideries, sexy sheer materials and rich jewels tones.  Every shot screams glamor and drama, which is the aesthetic created by the bold and beautiful designs.  My favorite design featured is the sheer purple dress with lace detail.
See our very own blonde channeling a snarling man eater for Mert and Marcus’ camera.





My favourite design of the collection


Images sourced from: Tomford.com, glamcheck.com and mmamixer.com
Twitter: @SekeloTimelly