Material Girl dumps Gossip Girl star.

Pic from JustJared.com

Material Girl is a year-old junior’s design collaboration between the mother and daughter duo Madonna and the ever so fabulous Lourdes (Lola), Sold exclusively at Macy’s.

Known for her punk rock chic outfits, heavy Smokey eye and rebellious behavior. My Favorite Gossip Girl star Taylor Momsen was announced as the face of the label. “I’m psyched to be the face of Material Girl!”, “For one, its Madonna so you know it’s gonna be cool and working with Madonna and Lola has been an unbelievable experience. They have such great sense of style; each brought their personal touch to the styling for the campaign.” Taylor told JustJared.com.

                                                               Pic from JustJared.com

Taylor was also the face of British fashion chain New Look 2010 spring / summer collection. A week later she was also announced as the model for John Galliano’s new women’s fragrance, scheduled to launch in autumn 2010.

 “I think it's really changing; a whole new scene is coming in. The geek chic is totally where we're going." She cited Momsen, Lady Gaga, Alexander McQueen and Alexander Wang as her design influences, and of course, her mom's iconic fashion, found in "the tulle skirt, because that's her thing, the necklaces, the gloves, the lace tights, the combat boots with the skirts...all of the tough girly kinds of things." Lola stated in an interview with the Huffington post.

Material Girl was only launched in early 2010. Late last year though, Lourdes blogged that the label was ‘’ desperately seeking ‘’ a new face. On the 24^th of January 2011 Kelly Osbourne was announced as the new face of Material girl. The fashion brand “is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks’’, as seen on Twitter.

We can’t wait to share the details of the exciting campaign in the upcoming weeks! The spring line is FABULOUS and Kelly O ROCKS it!!!! We’ve had a long time crush on Kelly and featured her as one of our “cool peeps” over the summer. Lourdes shared on her blog.

Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolized her, which she was very flattered by. It’s a huge coup,” a friend of Kelly’s told The Sunday Mirror.

"I've spent the last few years trying to figure out who Kelly Osbourne is, from addiction to awards and fashion faux pas," she wrote on her official blog.

Details of the ad campaign have yet to be revealed… I’m sure it will be a HOT one.

Judging by the way Kelly Osbourne looks lately !